888 Holdings announced the launch of SI Sportsbook in Colorado.
Sports Illustrated’s plan is to delight readers and fans by incorporating betting information and insights from SI Sportsbooks across content, media and games.
With more than 30 million unique monthly users leveraging the personalized experiences the group offers, 888 expects to launch SI Sportsbooks in several other US states.
Created specifically for the US market, SI Sportsbook is based on official data from the most popular sports leagues and tournaments (National Football League, National Basketball Association, Major League Baseball, National Hockey League, NASCAR, English Premier League). It was released before the NFL season.
The operator is confident that the launch of SI Sportsbook in Colorado will be a success.
Yaniv Sherman, SVP of 888, said: “By partnering with Sports Illustrated, we have created a strong platform to build a presence in the United States through Sports Illustrated’s extensive brand footprint. This provides an opportunity to acquire customers cost-effectively and build a profitable business over time.
“We look forward to introducing SI Sportsbook to sports fans across Colorado and are excited to continue launching it into new weeks in the coming months.”