Genius Sports has announced a new official data partnership with British Columbia. Lottery Corporation (BCLC), which aims to support sportsbook operations as Canada legalizes single-event sports betting. North American lottery operators have multi-year contracts with data providers.
BCLC manages the ropes of casino, bingo, lottery, sports betting and commercial gambling through several distribution channels. It replaces the province of British Columbia, Canada’s third largest province with a population of over 5 million, including casinos, bingo, lottery and sports betting.
The Canadian Senate recently passed Bill C-218, a safe and regulated sports betting law to legalize single event sports betting. BCLC partnership leverages Genius Sports. LiveData and LiveTrading solutions.
In addition to this, Genius Sports’ official data rights portfolio is available to BCLC across thousands of sporting events per year with the addition of the Canadian Premier League, English Premier League, EuroLeague Basketball and other top leagues.
“The partnership between BCLC and Genius Sports demonstrates that the early Canadian sports betting industry already recognizes the importance of official data to help protect consumers while providing the safest and most attractive products for them,” Genius Sports said. said. CEO Mark Locke.
“Products and services powered by the fastest, most accurate and reliable data will strengthen BCLC’s competitive advantage and help Canada realize the tremendous potential of sports betting.Arquette,” he said.
BCLC chose Genius Sports to enhance its sports betting product by increasing leverage, accuracy and reliable data. Last month, Kimberly Williams Bradley was appointed as an outside director and is a member of the Genius Sports Audit and Compensation Committee.