The Red Sox and Boston-based DraftKings have announced a deal that makes DraftKings the official Daily Fantasy Sports (DFS) provider for the team. This deal re-establishes the relationship between the DraftKings and one of the most popular teams in baseball.
In the Northeast, DraftKings’ most recent regional sponsorship is represented by the Red Sox. This comes after previously closing deals with the New England Patriots and Boston Celtics.
DraftKings will have field-level home plate signage and LED branding, along with first and third baselines for one inning in each season home game. In addition to this, the DraftKings brand will be on display throughout Fenway Park.
Ezra Kuchaz, DraftKings Chief Business Officer (CEO) said: “We are excited to team up with a historic franchise like Red Sox to bring DraftKings closer to this ardent fan base. It is even more special because it has its roots in our hometown of Boston.
“As a Boston-based company, we know the dedication of Boston sports fans and the potential for participation in this consolidation is just start.”
Through the Red Sox Foundation website, DraftKings will be promoted as the Official Daily Fantasy Partner, which will be popularized via email and social media posts.
Operators involved in the deal will also receive a title sponsorship of 50-50 draws for all home games.
This includes branding for tools like raffle sales team paddleboards, raffle tickets, and email blast. The Red Sox Foundation is proud of its success as one of the largest team charities in all professional sports. This will now be expressed as a partnership with DraftKings.
Red Sox EVP, Partnerships Troup Parkinson said, “We have been working closely with DraftKings since 2015 and are delighted to now join the Boston-based company as the Official Daily Fantasy Sports Partner.
“With millions of people participating in the world of fantasy sports, this partnership allows us to grow our game and connect with our fans on a trusted platform. We look forward to deepening our partnership in the years to come.”